Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any personal information.

Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and saved in protocol data (so-called server log files). This saved data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. Processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the smooth operation of our website and to improving our offering.
 

Contact       

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Para. 1 lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user visits a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is visited again.

 

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the cookies from being saved and the data they contain from being transmitted. Cookies that have already been saved can be deleted at any time. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

 

The links below will tell you how to manage (including deactivate) cookies in the most important browsers:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

 

Technically necessary cookies

Unless otherwise stated in the privacy policy below, we only use technically necessary cookies to make our service more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after you change pages.

 

The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.

You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation.
 

Advertising       Affiliate       

Use of Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws. The data processing serves the purpose of renting advertising space on the website and using it to target website visitors with interest-based advertising. This function enables visitors to the provider’s website to be shown personalized, interest-based advertising from the Google Display Network. Google uses cookies to help the website analyze how users use the site. The information on your use of the website generated through the cookie is usually transferred to a Google server in the USA and stored there. Google may transfer this information to third parties if required to do so by law, or if third parties process the data on Google’s behalf. Google will never associate your IP address with other Google data. Google has certified itself under the US-EU “Privacy Shield” data protection agreement and is therefore committed to complying with European data protection guidelines. Data processing, in particular the use of cookies, is based on Art. 6 (1) (f) GDPR based on our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation.You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there:https://support.google.com/ads/answer/7395996?hl=de. Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ and implement the additional information on opting out provided there. Further information and Google’s privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/
 

Use of the Amazon Affiliate Program
We use the affiliate program “AmazonPartnerNet” of Amazon EU S.a.r.l. (5 Rue Plaetis, L-2338 Luxembourg; “Amazon”).
We have set up advertisements on our website as links to offers on various Amazon websites. Amazon uses cookies. The cookies serve the purpose of correct billing within the framework of the affiliate program. The cookies enable Amazon to determine that you have clicked on an ad link and can trace the origin of the order that was generated via the advertising link.
Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in measuring the success of partner advertising and the associated correct billing of commissions within the framework of the partner program. You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
The privacy policy with detailed information on how Amazon uses data can be found at https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401
 

Plug ins

Using Google Tag Manager
We use the Google Tag Manager from Google LLC on our website (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it does enable the triggering of additional tags that can collect and process personal data.
You can find more information on terms of use and data protection hier.
 

Use of social plug-ins
We use social network plug-ins on our website. The integration of social plug-ins and the data processing that takes place in this way serves the purpose of optimizing advertising for our products.
When social plug-ins are integrated, a link is established between your computer and the servers of the social network provider, and the plug-in is displayed on the page by a message to your browser, provided you have expressly agreed to this. Both your IP address and the information about which of our pages you have visited are transmitted to the provider’s servers. This applies regardless of whether you are registered or logged in to the social network. Data is also transmitted to unregistered or unlogged users. If you are connected to one or more of your social network accounts at the same time, the information collected can also be assigned to your corresponding profiles. When you use the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The data processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
The social networks named below are integrated into our website using social plug-ins. Further information on the scope and purpose of the collection and use of data as well as your rights and options for protecting your privacy can be found in the linked data protection notices of the providers.

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php

Instagram der Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)
https://help.instagram.com/155833707900388
 

Pinterest der Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://about.pinterest.com/de/privacy-policy

Twitter de Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, EE. UU.)
https://twitter.com/privacy
 

Use of social plug-ins via “Shariff”
We use social network plug-ins on our website. To ensure that you retain control over your data, we use the privacy-safe “Shariff” buttons.
Without your express consent, no links will be established to the social network servers and consequently no data will be transmitted.
“Shariff” is a development by specialists at the computer magazine c’t. It allows for more privacy on the Internet and replaces the usual “Share” buttons on social networks. You can find more information about the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
When you click on the buttons, a pop-up window appears in which you can log in to the respective provider using your data. Only after you have actively logged in will a direct connection to the social networks be established.
DBy logging in, you consent to the transfer of your data to the respective social media provider. This includes, among other things, your IP address and the information about which of our pages you have visited. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks named below are integrated using the “Shariff” function.
Further information on the scope and purpose of the collection and use of data as well as your related rights and options for protecting your privacy can be found in the linked data protection notices of the providers.

Facebook der Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php

Instagram der Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388

Pinterest der Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/de/privacy-policy

Twitter der Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, USA) https://twitter.com/privacy

Use of Google reCAPTCHA  

We use the reCAPTCHA service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws. The query serves the purpose of distinguishing between input by a human and automated, machine processing. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to the USA. Google has certified itself under the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines.

The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR out of the legitimate interest of protecting our website from automated spying, misuse and SPAM.You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation.

Further information about Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html sowie https://www.google.com/privacy
 

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. Google has certified itself under the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines.
The data processing is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR out of the legitimate interest in the needs-based and targeted design of our website. You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation.
Nähere Informationen zur Erhebung und Nutzung der Daten durch YouTube und Google, über Ihre diesbezüglichen Rechte und Möglichkeiten zum Schutz Ihrer Privatsphäre finden Sie in den Datenschutzhinweisen von YouTube unter https://www.youtube.com/t/privacy.

Use of Vimeo
We use plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) on our website to embed videos from the “Vimeo” portal.
When you visit pages on our website that contain such a plug-in, a connection is established to the Vimeo servers and the plug-in is displayed on the page by sending a message to your browser. This means that both your IP address and the information about which of our pages you have visited are transmitted to the Vimeo servers.
If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When you use the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transferred to the USA. Vimeo has certified itself under the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines.
The data processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in the needs-based and targeted design of our website as well as Vimeo’s legitimate interest in market analysis and in improving its services in a needs-based and targeted manner. You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation.
If you do not want Vimeo to directly associate the collected information with your Vimeo account, you must log out of Vimeo before visiting our website.
Further information on the purpose and scope of the collection and the further use and processing of the data by Vimeo as well as your rights and options for protecting your privacy can be found in Vimeo’s privacy policy: https://vimeo.com/privacy

Rights of data subjects and storage period

Duration of storage

The data will be stored taking into account statutory retention periods and then deleted after the deadline has expired, unless you have consented to further processing and use.
 

Rights of the data subject
If the legal requirements are met, you have the following rights under Articles 15 to 20 of the GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR and to processing for direct marketing purposes.

Please contact us if you wish. You can find the contact details in our legal notice.

Right to complain to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data in question will be stopped unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for direct marketing purposes.

last update: 23.10.2019